State of the Home Staging Industry Report 2025 - Vacant Staging Services

Vacant Staging Insights Edition

The State of the Home Staging Industry Report 2025 is a data-driven analysis of how vacant staging businesses across North America are operating, pricing, and generating profit today.

Built from 120 anonymized responses from professional staging companies, this report moves beyond opinions and trends to present measurable benchmarks and operational insights that stagers can use to evaluate their own business decisions with confidence.

This edition focuses specifically on vacant staging, examining the real operational drivers behind profitability, scale, and sustainability.

What this report covers:

• Average vacant staging fees and profit margins

• Project volume and how scale impacts profitability

• Inventory investment, storage, and sourcing strategies

• Labor structure, install time, and mover models

• Wholesale vs retail sourcing and margin consistency

• Education, systems, and operational patterns tied to higher margins

• Payment timing, renewals, and contract practices

Each section pairs quantitative data with clear analysis, helping you understand not just what is happening in the industry, but why certain business models perform more consistently than others.

Who this report is for:

• Home stagers offering vacant staging services

• Staging business owners evaluating pricing and profitability

• Companies planning inventory investments or expansion

• Stagers looking to add vacant staging services to their offerings
  

• Educators, partners, and industry leaders seeking credible benchmarks

Why this report matters:

When stagers advocate for their value, educate clients, or make strategic business decisions, credible data matters. This report provides the evidence needed to support pricing conversations, operational changes, and long-term planning.

Format:

• Digital PDF

• Immediate download after purchase

Pricing:

• RESA® Members: $39 (Login to the RESA website to access your discount code under the Members Only Resource Section)

• Non-Members: $59

Survey participants receive complimentary access as a thank-you for contributing to the data.