The real estate market is evolving, and buyer preferences are shifting faster than ever. What worked in home staging just a few years ago may no longer resonate with today’s design-savvy homebuyers. To stay ahead, stagers must understand what buyers truly care about and how to adapt their strategies to increase home value, attract offers faster, and future-proof their business.
In this insightful RESACON session, Jason Saft, founder of Staged to Sell Home and a two-time RESA® Best Luxury Home Stager (USA) winner, will share the best home staging strategies for today’s buyers. Drawing from 20+ years of industry expertise, Jason will highlight the biggest shifts in staging trends, what’s fading out, and how buyer psychology should inform every staging decision.
What home stagers and designers can expect from this RESACON session:
- What today’s buyers actually look for when touring a staged home.
- The biggest shifts in home staging trends—what’s working, what’s outdated, and what’s next.
- How buyer psychology and market data should shape staging decisions.
- Smart strategies for modernizing your staging approach to maximize impact and profitability.
With features in The Wall Street Journal, Architectural Digest, Elle Decor, Vogue Living, The New York Times, and Forbes Magazine, Jason has a deep understanding of market trends and design influence. His expertise will help stagers refine their approach, avoid outdated practices, and elevate their business for long-term success.