RESACON 2025 Encore: Built to Sell: How to Prepare Your Staging Business for a Profitable Exit with Natalie Lorenz
RESA MEMBERS PAY $59- Click here to log into the Members Only Resource Area to get your coupon code!
Thinking about an exit one day—or simply want a stronger, more profitable home staging company now? In this on-demand session, Natalie Lorenz walks through how she prepared, valued, negotiated, and successfully sold her staging business. You’ll get a real-world playbook: what buyers actually buy, how multiples are won (or lost), and the systems that make a company truly transferable. Includes the live Q&A.
What you’ll learn
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Valuation basics for stagers: SDE/EBITDA, add-backs, and realistic industry multiples
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Deal structures explained: asset sale vs. stock sale, what “goodwill” covers, and purchase price allocations
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What buyers really buy: inventory/FF&E, brand/IP, client lists, processes, and why clean books matter
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Make it sellable: SOPs, org chart, CRM hygiene, and building a complete asset list before diligence
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Financing & timelines: LOI → diligence → close, SBA realities, non-compete basics, and keeping momentum
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Negotiation tips: defending your multiple, reducing owner dependency, and boosting EBITDA the smart way
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Q&A highlights: multiples, “inventory-only” liquidation vs. selling the business, and growth levers buyers value
What’s included
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On-demand video replay of the Encore RESACON® session with Natalie Lorenz (with Q&A)
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Key takeaways you can implement immediately to strengthen profit and transferability—whether you sell or not
Who it’s for
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Home stagers who want a clear, practical roadmap to build a business that’s valuable—and sellable
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Owners planning a future exit, a partner buy-in, or simply a more systemized, profitable operation
How it works
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Add to cart and complete checkout
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You’ll receive a download along with an email with access instructions to watch the replay on-demand
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Questions or can’t find your link? Reply to your receipt email and we’ll help
About the Speaker — Natalie Lorenz
Natalie Lorenz is the former owner of Decorus Home Staging in the Seattle, WA area. After relocating to Florida, she managed the company remotely and ultimately closed the sale on November 27 (the day before Thanksgiving). Today, she runs Casanovay Design in Sarasota and co-operates Decorus Arts, a reproduction artwork/printing studio. Along with Shane Lorenz, she also supports stagers and small businesses through Nova Consulting & Coaching. In this Encore RESACON® session, Natalie shares the practical, numbers-first playbook she used to prepare, value, negotiate, and succeed.