RESACON 2026 Bonus Session - Shauna Lynn Simon July 23 | 11 am – 1 pm Pricing That Sells: How to Charge More (and Get More Yeses) Without Undercutting

Limited Seating | Pre-Conference in-person Session 

REQUIRES A GENERAL ADMISSION TICKET TO ATTEND 

Pricing is one of the fastest ways to increase profit in a staging business and one of the easiest places to get stuck.

Many stagers undercharge to stay competitive, over-deliver to prove their value, and feel frustrated when clients push back or compare them to lower-priced options. Without clear pricing structure and confident communication, it becomes difficult to protect profit while maintaining strong client relationships.

In this highly practical REASCON bonus session, Shauna Lynn Simon will show you how to price with confidence using a value-based approach that protects your margins and positions you as the professional choice without racing to the bottom.

You’ll learn how to package and communicate your services so clients clearly understand what they’re paying for, including what’s included and what’s not. Shauna Lynn will also walk through simple pricing math that helps you make confident decisions, protect margin, and identify where profit may be leaking.

You’ll also learn how to handle common pricing objections with clear language and boundaries, without discounting or undercutting your value.

Attendees will leave with a practical framework they can apply immediately to evaluate their current pricing, identify opportunities to improve profitability, and choose the next rate increase that makes sense for their market, capacity, and business model – including how to roll out that increase and communicate it confidently to clients.