RESACON 2025 Encore: The Stager’s Inventory Playbook: Smart Selection, Management & Brand Differentiation with Mitch Bage & Luis Santiago

RESA MEMBERS PAY $59- Click here to log into the Members Only Resource Area to get your coupon code!

Ready to transform your staging inventory from a chaotic cost center into a powerful, consistent profit engine?

Join Mitchell and Luis, the co-owners of MDC Fine Living, an award-winning boutique style company based in Galveston, Texas. Specializing in vacant home staging and interior design, MDC is passionate about creating breathtaking spaces that are worthy of a magazine.

In this strategic on-demand webinar, Mitch and Luis reveal the inventory philosophy that has allowed their company to thrive as a "small but mighty" operation, staging 60 to 75 homes annually, and becoming more profitable than some high-volume staging companies.

What You Will Learn:

The Path to Timeless Inventory: Learn how MDC pivoted from servicing traditional, Mediterranean, and French country styles (like "what Texan home builders thought Tuscany looked like") to handling the varied architecture of Galveston (Victorian, Craftsman, Mid-century). Discover their strategies for purchasing pieces that are more timeless versus more of a fad, ensuring they maintain their consistent brand vision across diverse listings.

Why Quality & Strategy Outweigh Cheap & Easy: MDC directly challenges the common staging advice to "keep it light, keep it cheap, and keep it easy". 

They explain why cheap, poorly made anchor furniture will hurt your company and your brand in photos and in person, breaking down quickly under constant moves. 

Learn to invest strategically in key anchor furniture (headboards, couches, dining tables), keeping foundation pieces consistent and not "too style specific".

Elevating Your Brand and Profitability: Mitch and Luis detail the purchasing philosophy that dictates whether an item earns a place in their inventory.

• Boutique Versatility: See examples of how they achieve their cohesive relaxed modern aesthetic by using the same sofa or dining table in multiple style homes, differentiating the look using accessories, art, rugs, and layers of texture.

• The Power of Selling: Learn why MDC is a big proponent of selling their inventory to clients, especially in destination cities like Galveston. They share insights on marking up sold items—sometimes doubling the wholesale price—to refresh stock and generate additional profit.

• Smart Tracking & Growth: Understand the importance of tracking what matters, such as how many times a piece has been used. Get essential advice on avoiding common buying mistakes, like purchasing based solely on cheapness or immediate need, and the importance of buying pieces in even numbers (twos, fours, sixes) for maximizing usage.

Don't settle for feeling like you are perpetually buying inventory just to keep up. Learn how to curate your collection to reflect your business values and attract your ideal clientele. MDC’s goal is simple: Inventory should be scalable, shoppable, and stunning.

This webinar is perfect for stagers looking to refine their aesthetic, increase profitability, and leverage a boutique approach to achieve success.

What you get

• On-demand replay of the session

• One downloadable handout that includes the key takeaways and most helpful tips from the session.