RESACON 2025 Encore: The Confident Stager: Overcoming Fear and Owning Your Value with LuAnn Nigara

CLICK HERE TO WATCH A PREVIEW OF THIS SESSION HERE

RESA MEMBERS PAY $59- Click here to log into the Members Only Resource Area to get your coupon code!

Turn “send me a price” conversations into booked consultations. In this encore replay, LuAnn walks you through the communication framework top stagers use to win business without discounting—so you can lead sales calls with confidence, handle price pushback, and position staging as a results-driven investment.

What you’ll learn

• How to introduce your business in a value-first way (who you serve + outcomes you deliver).

• Scripts to redirect price-only inquiries into a paid assessment or consult.

• How to use your own numbers (over-ask totals, reduced DOM, comps) to sell outcomes—not furniture.

• Differentiation that moves you out of the commodity trap.

• Practical talk tracks you can plug into emails, texts, and phone calls immediately.

Who it’s for

• Solo stagers and small teams who want a higher close rate.

• Owners training admins or sales coordinators to handle inbound inquiries.

• Growing companies that need consistent, confident language across the team.

What you get

• On-demand replay of the live Zoom encore with audience Q&A.

• Concrete scripts, prompts, and examples demonstrated in-session.

• Action steps to implement the same day.

Format: On-demand replay (video)
Host: Real Estate Staging Association® (RESA®)
Speaker: LuAnn

RESA® Members: Log in at checkout to access member pricing (coupon code available in the Members Only Resource Area).

Results you can expect: clearer sales conversations, fewer pricing stalemates, and a stronger close rate driven by value—not lower fees.

Add to cart, watch on your schedule, and update your talk tracks the same day.