RESACON 2025 Encore: Maximizing Every Staging Project: How to Offer Upsells That Clients Actually Want with Michelle Lynne

Watch a preview of this session on Youtube: https://youtu.be/D8LO08M6pfs

RESA MEMBERS PAY $59- Click here to log into the Members Only Resource Area to get your coupon code!

Turn small add-ons into meaningful revenue without feeling salesy. In this on-demand RESACON® Encore session, Michelle Lynne shares a practical framework for packaging, positioning, and pricing upsells that clients welcome. You will learn how to present upgrades as service, lift the perceived value of your installs, and create a clear path from “stage to sell” into ongoing design work.

What you will learn

• How to introduce upsells at the right moment so they feel like care, not pressure

• A photo-day styling refresh offer that reliably improves MLS results

• Tiered package structure that naturally pulls clients to a higher level

• Occupied styling kits that speed readiness and protect your aesthetic

• Smart rental terms, including 60 and 90 day extensions, that support cash flow

• Transitional offers after closing, such as move-in styling and quick finish consults

• Flat-fee pricing and simple scripts that protect margin and improve close rates

Who this is for

• Solo stagers and boutique teams ready to raise average order value

• Vacant and occupied stagers who want clearer packages and easier yeses

• Business owners who need language and pricing structures that convert

• Stagers exploring a bridge from one-off projects to repeat design clients

You will walk away with

• Ready-to-use offer ideas you can add to proposals today

• Clear phrasing you can copy into emails and consult scripts

• A simple pricing approach that reduces negotiation and confusion

• A checklist to test one new offer this week and measure results

Format and access

• On-demand video replay, recorded live during the RESACON encore Zoom session

• Immediate access after purchase

Add this training to your toolkit and start earning more per project while delivering a better client experience.

About the Speaker

Michelle Lynne is the owner of ML Interiors Group, an award-winning interior design firm in the Dallas–Fort Worth area. She currently serves as President of the Interior Design Society DFW chapter. With nearly two decades in staging and design and 20 years of corporate leadership, Michelle brings a practical, business-forward approach to creative services. She is the founder of Studio Works, a coworking space for creatives in DFW, and the co-founder of Sidemark, a sales and marketing platform built for design professionals. Her teaching style is direct and generous, with a focus on clear pricing, service-led sales language, and systems that scale.