RESACON 2025 Encore: How to Grow Your Staging Business Without Losing Profit with Ellen Mann

RESA MEMBERS PAY $59- Click here to log into the Members Only Resource Area to get your coupon code!

Growing a home staging business is exciting—but if you’re not strategic about scaling, growth can quickly lead to burnout, cash flow struggles, and inefficiencies that eat into your profits. The key to sustainable success is scaling smart—knowing when to expand, what investments truly pay off, and how to keep your business profitable as it grows.

In this session, Ellen Mann will break down the financial, operational and personal realities of scaling a home staging company, covering how profitability shifts at different stages of business growth and the key strategies stagers must focus on to create a sustainable, profitable company.

What home stagers and designers can expect from this RESACON session:

• How profitability changes as your business transitions from Start-Up to Steady State.
• How to scale operations effectively, from working out of your garage to running a warehouse.
• How to expand inventory, team, and pricing models without creating financial instability.
• The most common financial mistakes staging businesses make—and how to avoid them.
• How to manage cash flow and investments wisely while keeping profitability at the forefront.
• The personal and leadership shifts needed to successfully scale your staging business.

Runtime: Approximately 60 minutes

Format: Video on demand with downloadable resources