Profit by Design: Financial Savvy Strategies for Stagers Presented by Showhomes

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RESA® Professional Development Webinar with Showhomes

Staging is a creative business, but it is also a capital intensive one. If you own inventory, manage labor, and want your business to grow beyond trading time for money, understanding your numbers is not optional.

In this RESA® Professional Development Webinar, Showhomes CEO Aurelio Salas breaks down the financial framework every staging business needs to operate with clarity, confidence, and long term stability. This is not accounting theory and it is not a generic small business class. It is a practical, staging specific conversation about how your money works inside your business and how to make it work harder for you.

This session is designed to help stagers move out of the messy middle where revenue may be coming in, but decisions still feel uncertain, margins feel tight, and growth feels harder than it should.

What You Will Learn

• How to understand the three financial statements that actually matter in a staging business
• Why relying only on a profit and loss statement can create a false sense of success
• How to think about furniture and inventory as assets, not just expenses
• What capitalizing inventory means and why it impacts profitability, credibility, and growth
• Key financial ratios stagers can use to evaluate efficiency and scalability
• How pricing, budgeting, and operating costs affect long term business value
• How lenders, buyers, and partners evaluate staging businesses financially

Throughout the session, Aurelio connects financial concepts directly to real staging workflows, inventory decisions, and growth challenges stagers face every day.  

Who This Webinar Is For

This webinar is ideal for home stagers who:

• Own or are building inventory
• Feel busy but not financially clear
• Want to grow without burning out
• Are tired of guessing whether decisions are helping or hurting the business
• Want to build a business that is profitable, repeatable, and valuable

Whether you are early in your staging business or managing a more established operation, this session provides a grounded financial lens that helps you make smarter decisions with more confidence.

What You Receive

• Full webinar replay
• Practical, staging specific financial insights
• Access to concepts you can immediately apply to your own numbers

This is education designed to support real businesses, not just inspire ideas.

*THIS IS A DIGITAL PRODUCT.