Michael Barlow RESACON 2026 Session Pre-Order: Scaling with Data

 Pre-order the official RESACON Vegas 2026 recording of Michael Barlow’s session, Scaling with Data: The Real Metrics Used Inside a High-Volume Staging Business.

Pre-order pricing:
For a limited time, pre-orders are available for $99, which reflects RESA member pricing.

All-Access attendee discount:
All-Access ticket holders attending RESACON Vegas 2026 receive an additional $20 discount per individual session recording. To redeem the coupon code, email Joanna at joanna@resa-hq.org before placing your order.

What separates staging companies that grow steadily and increase their margins from those that struggle to keep up with demand?

It often comes down to one thing: visibility into the right numbers.

In this session, Michael Barlow, Vice Chairman of Vesta, will pull back the curtain on the systems, processes, and metrics used inside one of the nation’s largest nationally scaled staging operations.

Rather than relying on instinct alone, attendees will learn how Vesta approaches growth, cost control, and decision-making across multiple markets. This includes disciplined tracking of pipeline activity, win rates, logistics, labor efficiency, inventory usage, and the operational signals that help staging businesses scale with more clarity and control.

Michael will walk through the core metrics that drive healthy staging businesses, including how to evaluate cost per install, track conversion performance from lead to close, monitor inventory dwell time, and identify the financial signals hidden inside daily operations.

He will also introduce a practical framework for stagers at a variety of stages to build dashboards, organize reporting, and turn raw data into actionable decisions, helping owners and teams stay aligned and accountable.

Beyond operations, this session will explore how additional revenue channels, such as furniture sales, attachment opportunities, and enterprise relationships, can function as profit centers when measured and managed correctly.

Attendees will leave with a clearer understanding of how to organize their numbers, read the right metrics, and use data to see around corners they might otherwise not know existed.

This recording will include the edited session video, presentation slides, and live video of the speaker from RESACON Vegas 2026.

You will leave this session with:

A clear understanding of the core metrics that drive and determine the operational health of a staging business.

A stronger operational mindset that connects daily activities to company performance.

Greater confidence in turning data into decisions and accountability across teams and markets.

Strategies for identifying inefficiencies, controlling costs, and using numbers to support sustainable growth and expansion.

A practical framework for dashboards, reporting rhythms, and metric-based decision-making.

Best suited for:
Staging business owners at any stage who are ready to improve or establish stronger operational habits, including established staging businesses, vacant staging companies managing inventory and logistics, mixed occupied and vacant service providers, occupied staging businesses building workflow structure, design-led businesses expanding into larger-scale operations, teams, multi-warehouse operations, and owners focused on profitability, accountability, dashboards, reporting, structured growth, or market expansion.

This session may not be the best fit if:
You are looking primarily for creative or design-focused education, or your business is not yet tracking basic financial or operational data.

Content focus:
Operational metrics, KPI development, cost per install, labor efficiency, unit economics, pipeline visibility, win rates, conversion tracking, inventory management, dwell time optimization, dashboard development, weekly reporting cadence, and scaling operations across multiple markets.

Delivery:

This is a pre-order for a session recorded live at RESACON Vegas 2026. Access to the edited video will be delivered digitally within 5 to 6 weeks after RESACON.