Becoming a Hands-Off CEO: Building a Business That Runs Without You with Joke Durojaye

This RESA® Professional Development Webinar focuses on one core question every growing home staging business owner must eventually answer:

Can your business survive without you?

This session reframes success beyond revenue and recognition and instead focuses on building a business that supports your life, protects your time, and continues operating when you step away.

What You Will Learn

Redefining the CEO Role
Most stagers start as operators doing everything themselves. This webinar explains why growth requires a shift from working in the business to working on the business. As the CEO, your role evolves from tactician to strategist.

The Four Essentials of a Self-Sustaining Business
Your business must stand on four stable pillars:

1. You as the CEO and decision-maker

2. Clear systems and repeatable processes

3. A trained, trusted team

4. The ability to let go of control

If any one of these is missing, the business becomes fragile.

Why Systems Matter More Than Talent
Processes reduce decision fatigue, protect profitability, and ensure a consistent client experience. Anything you do more than once should be documented, templated, or automated.

Delegation Starts With Self-Awareness
You cannot delegate effectively until you understand what only you should be doing. The webinar walks through a practical method for identifying your strengths and building a “not-to-do” list that guides future hires.

Using AI as a Strategic Tool
AI can serve as your first operational assistant, helping you brain dump tasks, create workflows, draft job descriptions, and document systems faster than doing it manually.

The CEO Calendar
A powerful takeaway is the concept of a CEO calendar, where time is intentionally protected for leadership, planning, learning, and personal well-being. If you do not control your time, someone else will.

The Bottom Line

A hands-off CEO is not absent. A hands-off CEO has built a business that is resilient, structured, and capable of running without constant oversight.

This webinar provides a roadmap for stagers who want to scale sustainably without burnout.