Master the Basics of Exterior Color Consultations with Max Ruthven

Master the Basics of Exterior Color Consultations with Max Ruthven is a high-value training session designed for home stagers who want to confidently expand their services and elevate the results they deliver to clients.

Exterior color guidance is one of the most overlooked revenue opportunities in staging, yet it has a measurable impact on curb appeal, perceived value, and buyer engagement. This webinar shows you exactly how to approach it with clarity and expertise.

In this training, Max Ruthven breaks down the essential principles behind choosing exterior colors that work—rooted in architecture, harmony, fixed elements, and strategic placement. You will learn how to evaluate a home’s lines, materials, and elevations; how to spot undertones; how exterior light affects color; and how to create palettes that fit both the property and the neighborhood.

Max also walks through real-world case studies that illustrate common mistakes and how to correct them.

Whether you are new to exterior consultations or want to refine your process, this session gives you the structure, language, and confidence to guide clients and justify your recommendations.

Get a Look at the Session:

What You Will Learn

• How architectural style influences color choices

• How to identify and work with fixed elements such as brick, stone, roofing, and trim

• How to build color harmony using undertones, contrast, and placement

• How to navigate HOA expectations and avoid costly client missteps

• How to simplify busy facades and create cohesive curb appeal

• How to use Max’s SMART approach to evaluating exteriors

• How to position exterior color consulting as a premium add-on service

Who This Is For

This training is ideal for professional stagers, redesign specialists, and real estate professionals who want to strengthen their service offerings, increase project value, and deliver polished exterior guidance that stands out in a competitive market.

Format

• Full-length professional development webinar

• Immediate on-demand access

• Replay available anytime

If you want to expand your expertise, increase your revenue potential, and learn a system you can apply to every exterior consultation, this training is a practical and profitable next step.

RESA® members can access this for FREE!

Not a member yet? Learn how to join here.

*THIS IS A DIGITAL PRODUCT. 
AFTER CHECKING OUT, YOU WILL BE MAILED A PDF WITH THE ACCESS LINK & PASSWORD - NO PHYSICAL ITEM WILL BE SHIPPED.