Grant Findlay Shirras - Marketing Blueprint That Turned DEKORA Around in 2025

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RESA® Professional Development Webinar with Grant Findlay-Shirras

From Interest to Inquiries: Turning Visibility Into Booked Projects

Visibility alone does not create growth. Systems do. This webinar focuses on how Dekora connected marketing, follow up, and positioning to create consistent inbound demand.

In this session, Grant will walk through:

• How cold contacts were reactivated through a clear and intentional offer strategy

• The follow up systems most stagers avoid and why they work when done correctly

• How teaching based marketing led to higher quality realtor referrals

• The role of signage, reviews, and SEO in capturing high intent leads

• The CRM structure that revived dormant leads and increased close rates

Attendees will leave with a clearer understanding of how to build marketing that converts, not just attracts.

This is education designed to support real businesses, not just inspire ideas. 

*THIS IS A DIGITAL PRODUCT.