Elevate Your Home Staging Business: Mastering Lookbooks, Marketing Budgets, and PR - Red Barrinuevo

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Originally aired live on February 20th, 2025

Presenter: Red Barrinuevo, RESA® National Board member

In this strategic and practical RESA® Professional Development Webinar, Red Barrinuevo pulls back the curtain on how he uses lookbooks, marketing budgets, and PR partnerships to grow a successful home staging brand.

Whether you’re building your visibility, refining your brand image, or trying to land press coverage—this session is packed with actionable advice, real examples, and lessons learned.

⏱️ Jump to Key Moments:

• 03:22 – What a Lookbook Is (and how Red creates his in PowerPoint or Keynote)
• 08:15 – How to design your lookbook to tell a compelling story
• 14:30 – Budgeting for marketing: Red’s approach to setting aside consistent funds
• 20:10 – The truth about hiring a PR firm and what to expect
• 27:40 – Leveraging your content across platforms: making your assets work harder
• 34:05 – Why regional strategy matters and how to tailor this advice to your market

🎯 Perfect For:

• Stagers who want to create a professional portfolio that sells
• Business owners looking to stretch a small marketing budget
• Anyone curious about getting media coverage for their staging work

*THIS IS A DIGITAL PRODUCT. UPON PURCHASE YOU WILL BE EMAILED A PDF WITH THE ACCESS LINK & PASSWORD - NO PHYSICAL ITEM WILL BE SHIPPED.