From Pretty to Powerful: How Construction-Driven Design Earns You a Seat at the Table Presented by Katie Kennedy

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RESA® Professional Development Webinar with Katie Kennedy

Have you ever walked into a home to stage it and thought, “I wish they had brought me in before they made that decision”?

In this RESA® Professional Development Webinar, construction-based interior designer Katie Kennedy explores how stagers can use their existing expertise earlier in the renovation and building process, opening the door to additional consulting services and professional relationships.

Through a real kitchen design case study, Katie introduces her four Fs: function, flow, flexibility, and future marketability. She explains how to use this framework to evaluate spaces, communicate recommendations, and connect your services to what homeowners, builders, and real estate agents need.

You’ll learn how to:

• Identify opportunities for paid consultations based on skills you already use.

• Explain the value of your recommendations beyond aesthetics.

• Package your expertise into a clear, tangible client deliverable.

• Collaborate with building professionals while staying within your scope.

• Take the first steps toward developing an offering through Katie’s 30-day action plan.

*THIS IS A DIGITAL PRODUCT.