Cheryl Eisen RESACON 2026 Session Pre-Order: Positioning Over Pricing

Pre-order the official RESACON Vegas 2026 recording of Cheryl Eisen’s session, Positioning Over Pricing.

Pre-order pricing:
For a limited time, pre-orders are available for $99, which reflects RESA member pricing.

All-Access attendee discount:
All-Access ticket holders attending RESACON Vegas 2026 receive an additional $20 discount per individual session recording. To redeem the coupon code, email Joanna at joanna@resa-hq.org before placing your order.

The strongest staging businesses do not compete on price. They compete on brand positioning, reputation, trust, and the ability to become the obvious choice for the right client, property type, or market.

In this RESACON session, Cheryl Eisen challenges staging business owners to stop leading with discounts, room counts, rental fees, and price-based packages, and start communicating the outcomes, expertise, and strategic value behind their work. When clients understand what makes your business distinct, they are less likely to compare you to competitors based solely on cost.

Using Interior Marketing Group as an example, Cheryl will share how IMG built a clear reputation for understanding ultra-high-net-worth buyers and ultra-luxury properties, not by being the lowest-priced option, but by becoming known for a specific level of expertise, presentation, and market alignment.

This session will help staging professionals think more strategically about what they want to be known for, who they are best positioned to serve, and how to build a brand that earns trust before price becomes the focus.

Attendees will leave with a stronger understanding of how niche, reputation, confidence, and positioning work together to create demand, protect pricing, and attract better-fit projects. The goal is not to win every project. The goal is to win the right projects by becoming the most trusted and differentiated brand in the market.

This recording will include the edited session video, presentation slides, and live video of the speaker from RESACON Vegas 2026.

Delivery:

This is a pre-order for a session recorded live at RESACON Vegas 2026. Access to the edited video will be delivered digitally within 5 to 6 weeks after RESACON.