Cathy Hobbs RESACON 2026 Recorded Session: Systems That Help a Staging Business Run Without the Owner

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This recording and the accompanying handout (when provided by the speaker) is  provided exclusively for your individual use. You are not permitted to share these materials with others.

Many staging businesses grow through talent, hustle, and long hours. Over time, however, growth can stall because the business still depends on the owner to make every decision, solve every problem, and manage every project.

In this session, Cathy Hobbs shares the operational systems and leadership strategies required to grow a staging business beyond the owner-operator model. Drawing from more than two decades of experience building a staging company from two storage lockers and a single assistant into a multi-employee operation with trucks, systems, and a 20,000-square-foot facility, Cathy breaks down the practical infrastructure that supports scalable growth.

Attendees will learn how to shift from working inside the day-to-day staging work to building a business designed to run efficiently and sustainably. This session explores the mindset shift required to scale, the operational systems that increase capacity, and the leadership structures that allow a staging company to grow without relying on the owner for every decision.

Participants will walk away with practical strategies for building repeatable workflows, developing a high-performance team, and creating a clear roadmap for scaling their staging business while protecting time, profitability, and long-term sustainability.

This recording will include the edited session video, presentation slides, and live video of the speaker from RESACON Vegas 2026.

You will leave this session with:

A clear understanding of the systems required to scale a staging business beyond the owner-operator model.

Tools to identify bottlenecks that prevent growth, including operational, leadership, and decision-making constraints.

Strategies for building and managing a team with defined roles, accountability, and training systems.

A roadmap for developing repeatable workflows that allow the business to grow while reducing owner dependency.

Best suited for:
Advanced or scaling staging companies, especially businesses that have been operating for several years and are ready to move beyond owner-dependent operations.

This session may not be the best fit if:
You are a brand new stager looking for introductory fundamentals.

Content focus:
Scaling and growth strategy, operational systems, leadership structure, workflow development, team accountability, owner dependency, and sustainable business growth.

Delivery:

This is a session recorded live at RESACON Vegas 2026. Access to the edited video will be available digitally to watch in VIMEO. Once you purchase you will be prompted to download a PDF with access.