Cat Brown RESACON 2026 Recorded Session: Scaling with Strategy

RESA MEMBERS log in to the Members Only Resource section of your RESA profile to get a $20 discount code on this.

This recording and the accompanying handout (when provided by the speaker) is  provided exclusively for your individual use. You are not permitted to share these materials with others.

Many staging businesses plateau. Not because the work is not good enough, but because the business model was never built to scale.

In this session, Cat Brown shares the playbook she used to grow ARCH Melbourne from $30k to more than $150k in monthly revenue. She will walk attendees through the decisions, systems, and mindset shifts that made the difference, from stepping out of daily execution and into the role of CEO, to building an Instagram strategy that consistently converts followers into premium clients, to creating the operational infrastructure that allows a business to handle volume without losing quality.

Cat built this in Australia, in a market that operates differently from the U.S. That outside perspective is one of the most valuable things she brings to this room. The principles are universal. The results are real.

This is not a motivational talk. It is a practical, commercial roadmap built on tested strategy and hard-won lessons from scaling a luxury brand in a competitive market.

This recording will include the edited session video, presentation slides, and live video of the speaker from RESACON Vegas 2026.

You will leave this session with:

The framework Cat used to move from $30k to $150k monthly, and how to apply it to your market.

A clear Instagram strategy that builds brand authority and converts visibility into paying clients.

A practical hiring and delegation roadmap so growth does not create operational chaos.

The financial milestones and pricing signals that tell you when you are ready to scale, and when you are not.

Best suited for:
Staging business owners who are growing but starting to feel chaotic, stuck at a revenue plateau, building a brand designed to attract premium clients, or ready to stop being the bottleneck in their own business.

This session may not be the best fit if:
You are brand new to staging and looking for foundational how-to instruction, or you are not yet ready to think commercially about your business model.

Content focus:
Scaling and growth strategy, systems, processes, SOPs, marketing strategy, brand positioning, hiring, delegation, and operational structure.

Delivery:

This is a session recorded live at RESACON Vegas 2026. Access to the edited video will be available digitally to watch in VIMEO. Once you purchase you will be prompted to download a PDF with access.