Natalie and Shane will illuminate the hidden costs of discounting and the peril it poses to long-term viability. Attendees will learn to appreciate the true value of their services, moving beyond the short-sighted gains of aggressive pricing wars.
We’ll explore robust value-based pricing strategies, delve into building sustainable business models, and master the art of differentiation and brand positioning. The goal is to empower home stagers to command prices that reflect the quality and expertise they bring to the real estate market, ensuring a prosperous future for all industry professionals.
This is more than a call to action; it’s a strategic roadmap to elevate our industry above the fray of price-based competition, fostering a market where excellence and sustainability are the benchmarks of success.
What home stagers and designers can expect from this RESACON session:
Understanding the True Cost of Discounting
Value-Based Pricing Strategies
Building a Sustainable Business Model
Differentiation and Brand Positioning
*This is a digital product. Upon purchase, you will be emailed a PDF with how to access this session as well as any handouts from the speaker that go with thesession. This session is the live audio recording along with the speaker's presentation slides.
Sharing, reproducing, hosting watch parties, etc is strictly prohibited.
The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a professional stager call 888-201-8687 or visit the RESA website at www.RealEstateStagingAssociation.com
