Learn how to exponentially increase your marketing power without exponentially increasing your marketing budget. Learn how to find allies in marketing and how you can collaborate with them for best results. Partnership marketing can work for almost any type of business. Find out how it can make a difference in your bottom line. We will explore tactical marketing that may work for your business, including referral marketing and building word of mouth, online marketing (blogs, social media, and newsletters), and event marketing. All of these tactics might have a place in your plan, and we will look at how to build the strongest relationships through these methods.
Melissa is the founder of Melissa Forziat Events and is an event manager and marketing consultant. Before she started working in marketing and events she was an artistic gymnast for 18 years and competed for Brown University during college.
After retiring from gymnastics, Melissa worked in event planning roles at the 2006 and 2010 Olympic Winter Games, 2011 Rugby World Cup, and US Olympic Committee. She founded Melissa Forziat Events in 2012 and now works with non-profits and small business owners worldwide to develop impactful event and marketing plans. In her spare time, Melissa is a member of the Board of Directors Ventures – a Seattle-based nonprofit that helps low-income entrepreneurs to gain self-sufficiency through business ownership.
RESA members login to the members only section of the RESA website to find a promo code that will save you $20 on this course.